I'm Jeffrey Chan, a product designer based in London, specialising in intuitive mobile and desktop experience

I bridge the gap between user needs and business goals. Leveraging insights into human behaviour, I design clean, adaptable and highly functional interfaces that elevate overall user experience.

Selected projects at YOOBIC

YOOBIC is an all-in-one frontline employee experience platform that digitises operation, communication and learning. My work focuses on simplifying complex enterprise workflows by designing high-efficiency admin Web tools and intuitive Mobile experiences for frontline staff.

Feature Launch: AI Store CoPilot

A 0-to-1 AI product that saves store manager 4+ hours a week by turning overwhelming data into digestible insights and trackable action plans

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Feature Launch: AI Store CoPilot

A 0-to-1 AI product that saves store manager 4+ hours a week by turning overwhelming data into digestible insights and trackable action plans

See the project

Feature Revamp: Knowledge Centre

Improving end-to-end experience for admin to organise content and staff to browse resources

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Feature Revamp: Knowledge Centre

Improving end-to-end experience for admin to organise content and staff to browse resources

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Design System: Scaling through Simplification

Streamlining our design language by auditing and reducing redundant components by 40%

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Design System: Scaling through Simplification

Streamlining our design language by auditing and reducing redundant components by 40%

See the project